Users should not be forced to think.
The online page should be obvious and self-explanatory, according to Krug’s first law of usability. When you’re building a website, your goal is to eliminate the question marks — the judgments that consumers must make actively, weighing pros and disadvantages and considering alternatives.
The frequency of question marks grows as the navigation and site layout become less intuitive, making it more difficult for visitors to understand how the system works and how to go from point A to point B. Users may make their way to their goal with the help of a clear structure, reasonable visual clues, and easily recognisable links.
Don’t squander the patience of your users.
When you’re working on a project and you’re going to provide your visitors a service or a tool, strive to keep your user needs as low as possible. The less activity consumers must take in order to test a service, the more likely a random visitor will do so. First-time visitors prefer to experiment with the service rather than filling out lengthy web forms for an account they may never use again. Allow users to explore the site and learn about your offerings without being forced to share personal information. Forcing consumers to enter an email address in order to test a product is unreasonable.
According to Ryan Singer, a developer on the 37Signals team, people would be more willing to offer their email address if they were asked after seeing the function in action and knowing what they would get in return.
Control how users’ attention is drawn to your website.
Due to the fact that websites contain both static and dynamic material, some components of the user interface draw more attention than others. Obviously, visuals attract more attention than text, just as bolded sentences attract more attention than plain text.
Web users can rapidly perceive edges, patterns, and motions since the human eye is a highly non-linear device. This is why video-based adverts are highly unpleasant and intrusive, but they perform an excellent job of attracting people’ attention from a marketing standpoint.
Make Every Effort to Get Your Feature Seen
Modern online designs are frequently chastised for leading visitors through visually appealing 1-2-3-done-steps, huge buttons with visual effects, and so forth. However, from a design standpoint, these aspects aren’t necessarily a bad thing. Such recommendations, on the other hand, are incredibly helpful because they guide visitors through the site’s material in a very straightforward and user-friendly manner.
Make Effective Writing Work For You
Because the Web differs from print, it’s important to tailor the writing style to the preferences and surfing patterns of your audience. Promotional copy will not be read. Long blocks of text without graphics, as well as keywords in bold or italics, will be skipped. Excessive phrasing will be ignored.
Let’s talk about business. Avoid names that are cute or creative, marketing-driven, company-specific, or technical names that are unfamiliar. For example, if you’re describing a service and want users to register an account, “sign up” is preferable to “start now!” and “explore our services.”
Simplicity is what you should strive for.
The KIS concept (keep it simple) should be the primary goal of site design. Users rarely visit a site for the sake of the design; in fact, in most situations, they are looking for information regardless of the design. Rather than attempting to be complex, strive towards simplicity.
From the visitors’ perspective, the optimum site design is pure text, with no adverts or additional content blocks that closely match the query or content they were looking for. One of the reasons why a user-friendly print version of web sites is critical for a positive user experience is because of this.